Core3 Solutions highly recommends online marketing via paid advertising and PPC (Pay per Click) networks. There is no doubt it is one of the most powerful lead generating tools available. However, this is only true when campaigns are strategically created, tracked and optimized. When developed and managed properly, paid search results are much quicker and straight forward than SEO when it comes to generating quality traffic and leads.
We recommend the use of Web Advertising & PPC to fill the gap while you strategically work to increase your rankings in the search engines. See, the things is, high search engine rankings take a lot of work, but they equal free organic traffic! During that down time when your top keywords are not gaining visibility in the SERPs, consider using web advertising & PPC. Once your SEO strategy starts to show results, you can slow down on the paid traffic.
Not sure what this all means? We would be happy to help educate you further.