The experts here at Core3 agree! Social Media Marketing is the future of referrals. It's the active practice of developing content and sharing it with online communities in order to represent your brand & business. People get a hold of your message and they share it with their friends. People trust their friends. Well, most of them anyways...
There are five main elements that you need to focus on to achieve a successful social media marketing campaign:
When you focus on these five things, you build an asset. When you do not focus on humans and opt for technical search engine ranking techniques then you build short term strategies that MUST be repeated over and over again. There needs to be a well-thought strategy enforced that combines them both. But who has the time to dedicate to creating the content and building these communities? Core3 Solutions does, and we also take the time to develop that custom strategy that compliments your business needs.
If you answered all of these questions and feel good about your answers, then good job! However, my guess is that many of you have stumbled on some of these answers because this approach to marketing is so new. That’s ok though! Core3 Interactive offers Online Strategy Meetings where we answer these questions and many more in great detail to help you develop the best online marketing approach for your business. If you decide to move forward with a marketing solution with Core3, we put half of your investment in the Online Strategy Meeting toward your on-going solutions. Request More Information.
The arrival of Web 2.0 significantly changed the business of online marketing. Websites have evolved from static, information-only documents into fully interactive online communities where users create, contribute, and connect through shared interests. Social Media Optimization, commonly referred to in the industry as SMO, is the art and science of making your website, your content, and the various media offered on your site better optimized for the new way consumers and site visitors are interacting online. Social media is a marketing tool; one of the most powerful at that. In order to market with these tools, you must optimize.
Social Media Optimization by Core3 Solutions consists of recommendations that help make the various types of content on your website more engaging, easier to share, and more user-friendly. We can help you optimize your images, videos, podcasts, and blog to appeal more to your users through enhanced content, organization, and presentation. We’ll also show you how to add tagging, bookmarking, and other social networking features that motivate users to share and reference your website’s valuable content and encourage participation.
Last, but certainly not least, Core3 will work with you to create a business presence on the most relevant and popular social media platforms. We will then create a strategy for how to use these social platforms to generate followers, a community, leads and referrals. Not sure how to use Facebook? We will help you, in fact, we can even do all the work for you!
SMO is closely related to SEO in that both types of optimization increase your website’s chances of being found, shared, and considered a valuable resource. If SEO is the practice of optimizing a website for the search engines, you can think of SMO as the practice of optimizing a website for the users. Adding SMO features to your website significantly increases its chance to grow, gaining more natural links and increased traffic. As web crawlers begin to recognize your website’s “community,” it becomes more valued by the search engines, which leads to higher organic rankings. Core3 Interactive can help you develop a successful SMO strategy for your website that compliments your SEO plan and enhances the results.
