The goal of Core3 Solutions in our branding and messaging process is to create a truly unique and fully integrated branding solution for your organization. In order to do this, our team works hard to insert the essence of your brand into every idea, communication and environment. We will take the time to understand your current position in the marketplace and work with you to help accomplish your individual goals. What’s more, we’ll take you through every step of our branding and messaging process to ensure that you receive the personal service necessary to create a competitive brand.
Our brand strategy and creation will be focused on identifying your companies most compelling and unique attributes, then combining them into a unique value proposition. A strong brand stands out from its category. It’s relevant to those who come into contact with it.
In order to give your organizations brand and messaging life, we will work to identify your core attributes, conduct internal and competitive research, and develop the foundational positioning—all of which set the stage for the creative process that follows:
Once we have identified, substantiated and detailed the elements of your brand, we combine them to express their cumulative benefit on your brand position. We identify the brand’s guiding principles and values, and craft an “elevator statement” or tagline so that everyone in your organization can clearly and consistently explain the brand and its positioning. We then define the brand personality to guide its vocabulary and visual expression.
From these efforts, we craft a brand strategy and creation document for your organization that defines a foundation and rationale for your brand. The brand strategy document becomes the standard by which all of your brand building activity will be measured in the future. We will work with you and your team to express each of the components in a very simple yet powerful way. From our process, your organization will be provided the criteria that help articulate all brand strategy and creation concepts in a concise and detailed manner.
The brand strategy and creation document will focus on four key areas:
At Core3 we do not consider messaging to be the headline or text used on your website. Rather messaging is all about the ideas behind the text that is being used. Messaging distills the essence of the brand into a framework that is aimed at your target audience. The messaging process will focus on your organizations value proposition as well as the main points needed to support your message. While your message should support the overall brand, the way you work to communicate with each segment of your industry should be adapted.
Upon completion of the brand messaging process, Core3 Solutions will deliver a messaging document that will be used by your organization to drive any content communicated through marketing material. This process and document will ensure that the message you are delivering will communicate effectively to each of your audience members.
The Messaging Document will include the following items:
