Running a business can be difficult, and it can often become easy to let everyday routines take hold of your company. Nowadays, however, it’s important to think of new, exciting ways to expand your business and please your customers. If you’re ready to take your company to the next level and you’re evaluating ways to [...]
Data may be king, but the real power lies with those who can interpret the data. Investing in a proper analysis of your existing website data can open your eyes as to how your business is really performing, what can be better, and how to achieve your goals. In eCommerce, one of the major areas [...]
I am a huge advocate for companies transitioning typical practices to social media as much as possible. That isn’t to say that traditional methods of communication should be completely neglected, however. Nowadays, there is a heavy reliance on social media. And while this can be a good thing, some brands have major flaws in their [...]
As with most industries, consumers in the business-to-business segment are turning to the internet more and more when making buying decisions. In fact, 81% of buyers in the B2B market will start their purchase process by searching the web, according to Earnest blog [tweet this]. Using the right marketing techniques to enhance your B2B website [...]
Every website needs SEO techniques within their digital marketing strategy to ensure visitors are attracted to it. With so many potential marketing mistakes, it can be easy to get overwhelmed. Digital marketing takes time; however, when done properly it can propel your website to success. 5 SEO Marketing Mistakes to Avoid 1. Not following basic SEO [...]
Consumer habits are changing and they’re changing quickly. Late last year, we wrote a blog on mobile-friendly vs. mobile website to help you understand the difference, which might help you determine which platform is right for your brand. We realize that change is scary, and we also recognize that some of you might be concerned [...]
With the introduction of social media marketing in recent years, many companies are evaluating how effective email marketing is and if spending time to get and retrain email subscribers is worth it. Some quick stats to keep in mind when constructing an email strategy: Within the B2B market, 40% of companies rated email marketing as [...]
Check out what’s happening with Facebook, Twitter and LinkedIn. Social media is always changing, let us give you the details! Facebook Home No matter where we go, many of us phone-loving folk tote our devices everywhere. A recent study from the International Data Corporation found that 79 percent of smartphone users from 18-44 years old [...]
More than a year ago, we wrote about how you can create a Pinterest for business. If you haven’t yet, take a gander back at that blog to understand some of the basics of starting a Pinterest campaign for your business. However, Pinterest has done a lot in the last year to help businesses become [...]
We talk a lot about how you can increase traffic to you website. One reason we spend so much time on this topic is because it can be a lot more difficult than people anticipate. Once you’ve figured out that your company needs a blog, learned how to optimize photos and content, and put a [...]
