As more companies transition from traditional marketing to the digital realm, social networks are forced to evaluate how the systems are helping or hindering corporations with their daily communications. A few months ago, Facebook introduced the Timeline and required companies to utilize the customized features. While the transition was difficult for some, the ability to highlight specific posts and personalize the page’s feel has been helpful for most Facebook users.
As people evaluate their specific needs for social networks, a variety of companies have launched helpful tools to ease the pain of staying up to date on social networks. Systems such as HootSuite and SproutSocial have allowed Facebook users to schedule posts and identify. Luckily, Facebook has realized the importance of scheduling future posts and has added this feature to company pages. With this added feature, companies can schedule Facebook posts up to six months in advance. Companies can then go in and view scheduled updates by clicking on the Admin Panel -> Manage -> Use Activity Log. From there, the company can edit future posts, change the time of the post or delete it.
Companies using Facebook often hire marketing teams to manage their online presence. Previously, when a company wanted to give Admin permissions to someone – that person had the power to do anything on that company’s page including create an ad, post an update and respond or delete comments. However, this could be problematic when a company does not want the marketer to have certain permissions. Facebook has introduced five new roles for brand pages: manager, content creator, moderator, advertiser and insights analyst. A company can now specify exactly what duties each person can execute.
To further dive in to the needs of businesses using Facebook, the social network has introduced a new tracking system to identify how many people each status update is reaching. Within the added analytics, brands can evaluate what percentages of its fans have seen a specific status update. This is a great addition because it allows brands to calculate optimum post times and days.
Social media is constantly changing. At Core3, we work hard to stay up to date on the newest features offered by each social network. Are you interested in a social media campaign for your business? We’d love to help! Let’s chat!