Tons of people are focusing on optimizing your search engine results by formatting their code a certain way, making sure their content includes certain key words, or even striking deals with other similar sites to offer cross promotions. Something unique that could easily land you in the top spots due to a rise in the number of traffic your page receives is as easy as throwing a contest!
Let’s say for example you have a Travel site and you are trying to get new visitors to sign up for your page and begin participating. You could spend money on advertisements that may or may not catch new user’s attention thru Google ad words, or you could spend a few hundred dollars and have people coming to your site in frenzy mode to try to win a chance to visit a hot spot location!
In this situation, I would make it so users had to sign up and pick their dream location to visit. Once that was done the rest was simple. Get them to have their friends sign on as well and support them in their choice. Out of all the people who have the most votes for their destination wins a trip TO that location! Imagine that from a user’s perspective, you sign up for a nice site that lets you discover new places to visit and then you win a trip there?! Wouldn’t you be spreading the news of your winnings all over the web? Wouldn’t you be getting your friends to sign up along with you to support your cause? From a site owner’s perspective, you now have people raising tons of friends who are all now using your site and getting friends of friends to do the same. Your user base has grown 100x larger in a week and it only cost you two plane tickets and a hotel room for the weekend?! Sounds win-win to me!
Contests aren’t the only answer to promoting a site but it can surely help launch traffic to your page in a matter of days for cheap if pulled off right! For more tips, ideas, and trends like these make sure you keep your browsers locked down to our RSS feed or you can even follow us on Facebook!