Pinterest is 
making a big impact on how people surf the web. comScore reported that Pinterest had 11.7 million unique users last month and that number continues to increase. The more popular this tool becomes, the more valuable it is for businesses. Any marketing team will tell you – businesses need to go where the customers are. And it’s becoming very apparent that consumers are flocking to this new social network.
Before you decide what to pin on Pinterest, we’ve compiled a list of things to consider when creating your Pinterest for business.
1. Understand your Company Culture
Before you present your company on Pinterest, you need to first evaluate how you visualize the company’s culture. It’s important to properly align your prided company culture with the things you pin on Pinterest.
If you can effectively understand your company’s culture and present it properly on Pinterest, this visual book marketing tool has the potential to greatly benefit your company:
a. Influencing Top Skilled Talent to work for you.
Everyone wants to work at a place that they can relate to. Many interviewees research companies on the web before accepting a position. If they stumble upon your Pinterest, it should entice them to work for you.
b. Influencing the right customers/clients to work with you.
In the age of technology, potential clients feel the need to have a better understanding of companies. It’s not just about seeing portfolios and prices any more. Customers want to understand the personality of companies. By viewing what you have chosen to pin on Pinterest, they should get a behind the scenes view of your company’s culture.
c. Expressing differentiators.
There are millions of companies on the Internet. What makes your business different? Share this information with the things you pin on Pinterest.
2. Understand your Target Audience
Understanding who you are trying to sell to is essential. When creating a Pinterest, you need to consider who your ideal customers are and what they want to know about your company. Sure, your company may love dogs. But if all you pin on Pinterest is pictures of dogs, does that give your potential customers a better understanding of your company? It’s important to make the pins relevant to the business you are trying to promote.
3. Make your Company Pinterest Unique
In marketing it’s always important to consider your competition. Take a peek at competitor’s Pinterest boards and determine how your boards can be better. Brainstorm a trend setting presence on Pinterest.
4. Map out Boards
Proper organization is important when deciding what to pin on Pinterest. Consider the company’s culture and things that will captivate your target audience. Organize your Pinterest boards according to importance. If you want to feature the company’s portfolio, put that board on the top row of your Pinterest. If you want to share what books your employees enjoy reading, but don’t want it to be the key element of your Pinterest – leave that board for the bottom of your Pinterest page.
5. Decide Who Contributes
The images your company chooses to pin on Pinterest could potentially bring you more business. It’s important to determine who will have access to the company’s Pinterest. Ensure that you trust everyone with access and direct them in exactly what you want your Pinterest to say about the company. If you have specific goals in mind, clearly define them and decide who will manage t
he success of your Pinterest.
Pinterest can be a fun platform to expand your company’s online presence. Looking for Help Building your Company Pinterest Strategy? Contact Core3 Solutions and Let's Chat!
View Core3's Unique Pinterest Strategy : Core3 Solutions on Pinterest
With the rise of social media it seems as though a new social network is popping up every day. You may find yourself saying, “How many of these networks do I need to be on?” The answer is to choose the ones that make the most sense for your business. Not every network is going to work for every type of business; however, Google+ is one network you will want to pay attention to.
Google is mother of all search engines and offers many tools individuals utilize each day, and now the social giant has integrated “Social Search” into search results. The result is giving users more personalized results. This means that while searching for “technology,” your friends Google+ posts and articles they’ve +1’d will appear at the top. More importantly, individual and company Google+ pages show up in top results in searches! So, why wouldn’t you want to be part of this emerging social giant?
Not only do companies appear at the top of personalized search, but Google+ allows for deeper, more connected relationships with customers. The aid of Circles, your business is able to group customers by location, by interest or any other form used for organization to help keep those specific clients up-to-date on deals, offerings or other exciting happenings at the office.
Google+ has also integrated Hang Outs! This fun feature allows you to live chat with customers to answer questions and share exclusive information about an upcoming product launch! Additionally, the social network also for easy uploads of photos and videos. These are only some of the features G+ has to offer!
Have we convinced you to join Google+? Contact us today to discuss how our team of interactive marketing experts can bring your page to life. Google+ is one network you won’t want to avoid. Still have questions? Let’s chat!
Google’s AdWords program has made it easier than ever to promote local businesses on Google Search and Maps by introducing Google AdWords Express. Google Adwords express is now an essential strategy piece for your Local Search Engine Optimization and Promotion. Continue reading to learn more about how this type of advertising can benefit your business!
Created in a matter of minutes, AdWords Express targets individuals who are already interested your restaurant or business. When people search for a specific product or service, Google will geo-target their location, pointing out your business with a blue pin. This easy and simple tool is perfect for business owners who want new customers and the benefit of a targeted advertisement without the hassle of managing it. Plus, the cost is minimal! You set the budget and only pay when someone clicks on the ad. With the help of Google AdWords Express, local adverting is made easy.
When setting up your campaign, be sure to include your business name, address, phone number, photos and videos. Make sure your ads are focused and specific to what consumers are actually looking for, including unique offers to set yourself apart. Other ways to help advertise your business is through a call extension. Perfect for mobile advertising as your number appears in the ad and you’re only changed if someone calls from the ad.
Google AdWords Express is here to effectively help advertise your local business, gain new customers and help retain existing customers. Let Core3 Solutions help make your Google AdWord Express campaign successful and answer any questions you may have.
