Just like with any product, there are tons of options out there. The same goes for Apps. We’ve all downloaded “the-next-best” App and then have it end up being a flop. In the marketing world today, an App that can make keeping track of things just a little bit easier makes all the difference. Luckily, [...]
Social media operates differently than any other type of media in the world. Not only is its function different, but what drives social media is also differently. “Social media,” as it stands, isn’t anything tangible per se. It’s a collection of platforms where people meet and mingle and take actions. The popularity of social media [...]
The Internet is a torrid ocean of strangers – many of whom want to take advantage of you, but most who are a lot like you. Lurking predators aside, mastering the art of being a trustworthy online brand is a must for any successful business or personal endeavor, and yet most people fail. Establishing your [...]
Although marketing continues to rely on consumer savvy to engage with new and established customers, data analytics, particularly with regard to online shopping, is increasingly becoming the more accurate measure of consumer behavior. Samantha Porter, writer of several marketing pieces, some of which describe what students learn in behavioral marketing courses, today explores how exactly [...]
