To know about us is to really know our culture and what we value. We have a belief at Core3 that it is culture that grows companies. Take a look around at some of the coolest companies that you respect, and undoubtedly you will find a pretty cool culture exists.
We wish we could give all the credit about culture to us, but unfortunately we cannot. Rather, we owe much of our focus to ants. Yes, that's right, ants. Not sure if you have ever checked them out, but they are quite an amazing little organism. Despite being incredibly small and almost unnoticed at times, it seems as if ants have quite a culture. So much so, that some have even dubbed them super organisms and follow their communication patterns in order to develop technology.
Despite the cool fact that ants can lift 20 times their own weight, and that if we could run as fast as ants we would be running as fast as a horse, we at Core3 find them fascinating for an entirely different reason. We find them fascinating for the fact that ants seem to have the right perspective on growing their colony or for us their culture.
This culture that ants have has been narrowed down by researchers to include 3 key elements:
As we looked at these three ant elements, we at Core3 saw 3 key elements that we would need if we were going to continue to develop our culture. We knew that in order to thrive, strive, survive and grow our culture as well as the business of our customers, we like the ants would have to:
The culture of a com
pany can really set the tone for how well the employees work together and how motivated
everyone is to accomplish projects. It’s important to find a balance between hard work and time for entertainment.
At Core3 Solutions, we knew we wanted to celebrate the holidays in a big way for our staffers. But with so many exciting things happening during the holiday season, we decided to bring some Core3 holiday cheer in to January.
Last month, Core3 rented out the
High Rollers Room at Emagine Theater Royal Oak. The second level suite overlooks Star Lanes below and offers an executive treatment to its guests. Core3 welcomed staffers to bring their loved ones and enjoy an evening of delicious food, fun games and festive drinks. We spent the evening bowling, playing shuffleboard, battling on Ms. Pac Man, shooting pool and enjoying some relaxation.
SEM (Search engine marking) is an important form of Internet marketing. It works to increase the visibility of websi
tes in search engines through a variety of techniques. Paul Chambers, co-owner of Core3 Solutions, and Brian Renner, founder of movieinside.com, recently spoke about SEM at Walsh College. At the college’s Global Entrepreneurship Week, the two were able to share their experiences with SEM to help others create more profitable websites.
Being found online is important in operating a successful business. Internet users find a variety of information through search engines like Google, Yahoo and Bing. There are millions of websites in the world and it’s essential to rank high in search engines so web users will find your website more easily. With Search Engine Optimization (SEO) and Pay-Per-Click (PPC), businesses can become more noticeable online.
To create a successful website, it is also important to consider the user’s experience. If a website is over-cluttered, slow in loading and hard to understand – users will simply move on to a different site. Brain talked about his experience with movieinsider.com and discussed how a less cluttered, quicker and simpler website has helped increase their revenue.
Feel free to view the entire presentation for more information on SEM.
